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Nike Foundation Joins Cross-Sector Leaders in First-of-its-Kind Symposium

Focused on Engaging Men and Boys in Achieving Gender Equality
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Nike Foundation
Improving the Lives of Adolescent Girls

The Nike Foundation began investing in adolescent girls as powerful agents of change in the developing world in 2005. This focus emerged from the company’s desire to support the world’s developing countries, recognizing the benefits that both Nike’s business and consumers derive from emerging economies.

Funded by NIKE, Inc. the Foundation leverages the brand’s drive for innovation and positive change, and its ability to inspire both. We believe that when girls receive support and realize opportunity for their futures, they can become an unexpected and powerful force in transforming their families, communities and the world. Learn more by visiting www.nikefoundation.org.

Beginning March 30, Brazil played host to the first-ever, high visibility conference aimed at highlighting the importance of engaging men and boys to empower girls.

The Nike Foundation joined more than 450 cross-sector leaders in this unique symposium to explore research and best practices by programs that challenge rigid gender norms and engage men and boys in reducing violence against women and girls, promoting sexual and reproductive health, HIV/AIDS prevention and treatment, and fatherhood and caregiving.

The Nike Foundation presented lessons learned from its work to engage men and boys in the girl effect at the four-day “Global Symposium on Engaging Men and Boys in Achieving Gender Equality.”

Men and boys are central to defining and shaping the life experiences of girls. In impoverished communities, girls’ education and future economic opportunities are often blocked by early marriage, childbirth, and high risk of HIV infection and other health threats. The results are irreversible and ensure the persistence of poverty in those communities. Gender expectations and norms are predictors of girls’ opportunities to become supported, educated and empowered in a way that benefits everyone.

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